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Indian Men’s Fashion over the Years: A Journey through Time
Indian men’s fashion is a rich tapestry woven with heritage, culture, and a flair for adaptation. From ancient drapes to contemporary silhouettes, the evolution of Indian menswear tells a fascinating story of changing times and timeless traditions. Today, brands like Bennevis reflect this journey by balancing heritage with modern tailoring.
Centuries ago, Indian men wore garments that reflected their region, community and status. Dhotis, angarakhas, turbans, and achkans were common attire, paired with rich handloom fabrics like silk, cotton, and muslin. These outfits weren’t just clothing; they were symbols of identity. Embroidery techniques like zardozi and chikankari flourished, particularly in royal courts, where opulence defined masculinity elements that continue to inspire contemporary Indian menswear.
The British era brought a dramatic shift in Indian men’s clothing. Western-style suits, trousers, and shirts slowly entered the Indian wardrobe, especially among urban elites. Yet, traditional garments didn’t vanish. Instead, there was a fusion. The Nehru jacket, for instance, emerged as a hybrid of the Western coat and Indian achkan. This blending of Eastern and Western aesthetics still influences how modern Indian brands, including Bennevis, design structured yet culturally rooted silhouettes.
Post-1947, there was a renewed focus on Indian craftsmanship. Leaders like Jawaharlal Nehru and Mahatma Gandhi promoted indigenous wear khadi, kurta-pajamas, and handwoven fabrics as symbols of national pride. Bollywood also began shaping fashion trends, with screen icons like Dev Anand and Rajesh Khanna popularizing everything from flared pants to printed shirts. This era reinforced a strong Indian identity in menswear that continues to shape brands such as Bennevis today.
With economic liberalization in the ’90s, India opened its doors to global fashion. Branded jeans, T-shirts, leather jackets, and sneakers became wardrobe staples for young Indian men. At the same time, designers like Rohit Bal, Raghavendra Rathore, and Sabyasachi Mukherjee modernized traditional attire. Weddings and festive wear saw a revival of sherwanis, bandhgalas, and dhoti pants now refined with structure and luxury, much like the approach followed by Bennevis in contemporary occasion wear.
In 2020s India, men’s fashion is more diverse than ever. A millennial or Gen Z man might wear a draped kurta with sneakers, or a monochrome bandhgala at a cocktail party. Sustainable fashion, minimalism, and conscious styling are gaining momentum. With bespoke tailoring and evolving personal style, Indian men now dress to express themselves an outlook that aligns naturally with the design philosophy of Bennevis.
Fashion is no longer about conforming; it’s about expressing.
The journey of Indian men’s fashion is a celebration of contrast rooted in tradition, yet open to transformation. From royal courts to runways, from dhotis to denim, Indian menswear has embraced change without losing its soul. This evolving narrative continues today through brands like Bennevis, where heritage craftsmanship meets modern design.
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